My Little Guy Could Beat Up Your Little Guy: The Rise of the Comfort Character Era
Gen Z has a new emotional support system, and it's fictional, probably animated, and living rent-free on a backpack keychain near you. Comfort characters — those beloved fictional figures people claim as their own personal 'little guys' — are everywhere right now, and the attachment runs way deeper than just cute merch. Here's why an entire generation has decided that a cartoon frog or a morally complex anime villain is basically their therapist.